How to Choose Your Perfect Pillow

A quality pillow will cushion your head and neck with gentle support whilst being very adaptable to the specific shape and weight of your head, neck and shoulders.

The correct firmness of pillow will help give a comfortable, restful sleep, keeping your head, neck and spine aligned while sleeping.

Your choice of firmness should be based on your sleeping style.

Our pillows come in a range of soft, medium and firm.

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Preferred Sleeping Positions

Front Sleeper

Choose a SOFT pillow if you sleep mainly on your front, they have a lower loft (flatter) to ensure your head is not too raised.

We recommend our White Duck Down(soft) and our Siberian Goose Down (soft) as ideal for front sleepers, they are soft and luxurious without being too high, allowing you to rest your head in the perfect position.

Side Sleeper

Choose a MEDIUM or FIRM pillow to ensure your head, neck and spine are aligned while sleeping.

A FIRM pillow will offer higher loft (more plump) and firmer support, beneficial for those with broad shoulders.

Our Down Surround (firm) and our White Duck Down and Feather (firm) are the best for side sleepers, giving height and support to cradle your head and neck for your best nights sleep.

Back Sleeper

Choose a MEDIUM pillow with medium loft and firmness to ensure your head, neck and spine are aligned while sleeping.

Any of our medium softness range of pillows would suit back sleepers but we recommend either the White Duck Down (medium) or choose the Siberian Goose Down (medium) as our personal favourites.

Customer reviews
Customer reviews
Pillow Pillow continue to excel and go several steps beyond and by doing so leave the UK competition behind when it comes to customer service and quality of products. I would recommend as your first option when looking for pillows. Dave Rochester Kent
— David Pare
Customer reviews
I found pillow pillow on the internet having spent a lot of money on pillows trying to get a pillow that would give me a good nights sleep. I contacted pillow pillow by their on line form telling them my issues and my common sleeping position eg on my side. They came back to me within the same day with very useful information and suggested the type of pillow that would suit me. I ordered it, it arrived in 2 days and it is a game changer. I love it, it’s luxurious and very comfortable giving me a good nights sleep. I love my pillow and the customer service was faultless.
— Jane Warrander